How to tell whether your marketing investment is working
You do not need to become an analyst to know whether your marketing is paying off. You need the right questions. Six of them, to ask your team or your agency.
Blogue
Ce qu’il vaut la peine de savoir, expliqué clairement.
Articles
The hidden cost of an inconsistent brand
Different logos, colours and tones in every channel do more than look untidy. They make people work harder to trust you. Why consistency is a business decision.
A digital marketing glossary without the jargon
The terms you will hear from any agency, explained in one or two lines each, so every meeting feels like a conversation and not a lecture.
How we work: from the first meeting to delivery
What happens after you contact Cool Digital Marketing, step by step, and how the CDM Growth Framework™ guides every project.
One brand, three countries: marketing across Canada, the US and the Dominican Republic
Serving clients in three countries teaches you that the same message does not always land the same way. What changes, what stays and why consistency still matters.
CASL: what Canada’s anti-spam law means for your business emails
Before you send a newsletter or a promotion, it helps to know the three things Canada’s anti-spam law asks of every commercial email. A plain-language overview, with the official sources.
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